MachinePoint Used Machinery, the European leader in the sale of used plastic, packaging and Beverages machinery, in line with its international expansion plan, drastically increased its budget in tradeshows for 2014. It is time to take a stock and draw conclusions for the future. It is time to review our international presence both in strategic and in potential markets for our company.
In 2014, MachinePoint has attended to tradeshows on the five continents. Such as:
Interplastica Russia 2014 (01/28-31, Moscow)
Packaging Innovations (02/26-27, Birmingham)
Expo Plásticos 2014 (03/25-28, Guadalajara, Mexico)
Plast Alger (04/6-8, Algeria)
Plast Peru (05/7-10, Lima)
PlastPol (05/27-30, Kielce)
Compack Kenya (06/2-4, Nairobi)
Argenplás (06/16-19, Buenos Aires)
Expo Pack Mexico (06/17-20, Mexico City)
Propak China (07/16-18, Shanghái)
Injection Moulding & Blow Moulding, PET (08/21-22, Mumbai)
Fakuma (10/15-18, Friedrichshafen)
Pack Expo Chicago (11/2-5, Chicago)
Brau Beviale (11/11-13, Nurnberg)
Emballage (11/17-20, Paris)
Plast Imagen (11/18-21, Mexico)
Plast Eurasia (12/4-7, Istanbul)
Additionally, MachinePoint has announced the establishment of new commercial offices in Africa and Latin America. Specifically, MachinePoint has now commercial presence in Kenia and South Africa; and Argentina, Peru and Colombia.
Tradeshows are a core key for MachinePoint, it is very important to be close to their clients and assist their agent’s network as its commercial offices more and more worldwide. It is a differentiating strategy from the competition, as the face-to-face contact is very important whenever there is an online business model, as it is MachinePoint’s case. MachinePoint has set as a core goal to attend to the most relevant tradeshows worldwide in the used machinery sector in the beverage and plastic industry, specifically.
During this upcoming 2015, MachinePoint plans to keep this high investment in tradeshows strategy, so as keeping opening local commercial offices and assisting their agents. This is a strategic plan towards the constant growth that MachinePoint has been experiencing since last years.
MachinePoint faces the challenge to keep this heavily investment in tradeshows strategy during this year, as well as in commercial offices and agents all over the world.