Fewer visitors but greater intention to buy at PlastEurasia 2021 in Istanbul

- News
"Most visitors were from Turkey, Russia and Central Asian countries. A combination of managerial and technical profiles, and with a higher purchase intention than at previous editions of the fair"

MachinePoint team has just returned from Istanbul, where last week PlastEurasia 2021 took place. PlastEurasia is the most important trade fair for the plastics industry in the region.

This thirtieth edition brought together 854 exhibiting companies from 39 different countries, and 60,742 professional visitors from 99 countries. It was also saw a greater absence of Asian exhibitors that in previous editions, and the complete non-attendance of Chinese visitors. The effects of the global pandemic and the problems that it generates for international travel are still very present.

The general perception from the fair is that results have been however positive, as the profile of the visitor is no longer characterized those searching for general information but rather of visitors coming to the stand with advanced investment plans and intentions to buy. However, we must highlight the consequences due to the current lack of electronic components, as well as the price of transport since they generate significant uncertainty when scheduling deliveries for machinery.

Throughout the fair we have also met with our clients from the Balkan area and discussed their plans for buying and selling used machinery in the medium term. A common problem is found in all the companies in this area: the difficulty to find qualified personnel. Few people are willing to work in the sector, and the most qualified and experienced profiles decide to move abroad seeking better opportunities in Western European companies.

The fair was well organized, with enough information booths and staff present in all halls to help visitors around.

Compared to previous editions, the number of visitors to the stand has been lower, but even so the investment in the fair has been worth it. Most visitors have been Turkish, followed by many visitors from Russia and Central Asia.

The feedback from other MachinePoint partners also exhibiting at the fair has also been quite positive, and a recovery in the interest to attend fairs has been perceived. Most agree that the profile of visitors has changed. The shared feeling is: “fewer visitors, but with a greater purchase intention”. We conclude this is another consequence of the Covid pandemic in which we live, trips to events are more complicated to organize than in pre-pandemic times, and as they involve a greater effort, trips to fairs tend to be more focussed with projects already in an advanced stage.

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