Interplastica 2020 results exceeded our expectations

- Trade shows

"Customers had high purchase and investment plans"

MachinePoint team has just returned from the Interplastica 2020 exhibition in Moscow which took place last week. Interplastica is a meeting point for the Russian plastics, recycling and processing industries. At the same time, the Upakovka exhibition was on, which focuses on packaging machinery for various industries such as beverage, food and cosmetics that MachinePoint also covers. The team shares with us their general impressions of the Russian market now and the results seen during the fair.

This is the tenth time that MachinePoint has participated and exhibited at Interplastica. This year they selected a special range of machinery adapted to the needs of the Russian market. We have seen how the fair has progressed favorably over the last decade, above we have noticed a much greater interest from visitors to purchase. In the earlier editions although the fair had a reasonable amount of traffic from visitors, their purchase intention was low and they attended the fair to look for general information and out of curiosity.

This year, and after the K fair in October 2019, the expectations of business generated during the Interplastica were lower than those achieved, since based on previous experiences, this fair coming after K is usually quieter since many took their purchasing decisions already at K. The result of the fair this time has therefore been surprisingly positive and exceeding expectations. The number of visitors was not higher than in previous editions, but the quality of their requests improved. The customers have clear ideas and high purchase and investment intentions.
Most of the visitors attending the MachinePoint stand were of Russian origin. From outside Russia, we have noted a significant increase in the percentage of visitors coming to see us from the Caucasian countries, mainly Uzbekistan and Kazakhstan.

MachinePoint felt more demand for purchasing used machinery than the offering to sell their surplus equipment. However, Russia is an interesting country for our company as a supplier of used machinery. Most of the demand has been concentrated in the sectors of film printing, injection and plastic extrusion.

MachinePoint participated in a joint stand with Macchi Russia, Gavo Meccanica and Japan Steel Works (JSW), located in the center of Hall 2.1. The rest of the participants also all shared our satisfaction with the results of the fair.

Once again, Interplastica has proven to be a representative meeting point for the plastics and rubber industry, as well as for seeing the latest trends in processing and recycling machinery, peripheral equipment, measurement, control, regulation and verification technology, raw and auxiliary materials, plastic and rubber products, logistics, technology and storage services. At the same time, Upakovka is Russia's most important trade fair for the processing and packaging machinery, attracting visitors from the beverage, food and cosmetics industries, among others.

The huge presence of international brands offers visitors a unique opportunity to see the most innovative products specially adapted to the Russian market.

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