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High equipment purchase intention during ICE 2019 in Munich


"Film converting machinery sales perspectives for year 2019 remain positive and strong"



“MachinePoint´s sales team records high equipment purchase intention among film converting companies remains high for 2019. Most visitors attending the show had plans and budgets approved for equipment purchasing”

MachinePoint at ICE 2019 trade show Munich Germany
ICE 2019 is a niche trade fair for the film converting industry that took place in Munich, Germany, between 12th and 14th March 2019.

MachinePoint had the opportunity to attend the fair and be present at Syncro stand to receive its customers. MachinePoint and Syncro, have closed a partnership to increase both companies’ customer base and product and service offering to their clients.

Syncro is an Italian provider of auxiliary equipment for the film extrusion industry. It is currently expanding and growing into other sectors through partnerships with industry key players. ICE 2019 has been a great opportunity to present its products to the converting film industry. MachinePoint distributes Syncro technology among those clients willing to upgrade their equipment.

Marco Marchiorello, MachinePoint´s Film Division Responsible, comments: “It has been MachinePoint´s first time exhibiting at ICE 2019, and we are very pleased with the results. ICE is a small trade fair with very specialized technology and attendees. The quality of the contacts we have made during these days has been excellent. The fair has a perfect size to be comfortably visited during 2 days. Establishing relationships with other interesting exhibitors like machinery OEMs has been very easy, as the amount of public has been just right. At the same time, the quality of visitors attending has been very good, as most of them came with a high purchase intention and are ready to buy machinery in a short time period.”

“The general feedback from exhibitors has been very positive and a high number of business deals have advanced at the fair”

Marco Marchiorello reports that general feedback from exhibitors is that the trade fair has been very successful business-wise. Machinery purchasing interest among film converting processors is still high and many companies have investment plans and approved budgets for 2019. The prospects for year 2019 in the machinery film converting sector remain positive.

ICE 2019 has been the 11th edition of this niche show with 11,500 sqm of exhibition space and 463 exhibitors from 25 countries. The fair management have reported that ICE 2019 has been the biggest edition since its origins. Most exhibitors came from the following countries: Germany, Italy, United Kingdom, Switzerland, and the United States. Visitors where mainly from German speaking countries, however attendance from other countries has been greater than expected by MachinePoint´s team. Marco Marchiorello comments, “I have been surprised by the amount of visitors coming from outside Germany, I expected the trade fair to be much more local, but we had a high percentage of visitors from France and Northern Europe, and even from Turkey!”

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